House of Matouk Flagship, New York

This historic Upper East Side townhouse became an immersive retail environment designed to feel like a well-appointed home, creating a complete lifestyle experience from linens to architecture. The stone showcases organic Italian marbles — including cloudy grays, warm whites, and stunning Calacatta Viola — on side tables, flooring, and countertops in areas like the hallways, powder room, terrace, and displays.

Creative Director: Mindy Matouk 
Design: Morgan Wendelborn of Wheelhouse NYC